INSTAA — BRAND & LOGO GUIDE
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Home comfort, fast.

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CONTENTS
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svg/                 Vector logos (infinitely scalable, for print + web)
  mark-color.svg         Primary mark — green tile, terracotta dot
  mark-mono-dark.svg     Single-color dark mark (for light backgrounds)
  mark-mono-light.svg    Single-color light mark (for dark backgrounds)
  wordmark-light.svg     Full logo + tagline, for light backgrounds
  wordmark-dark.svg      Full logo + tagline, for dark backgrounds
  text-light.svg         Text-only "Instaa" logo (no tile), light bg
  text-dark.svg          Text-only "Instaa" logo (no tile), dark bg
png/                 Ready-to-use raster exports (social, docs, email)
  favicon-32.png         Browser tab icon (32x32)
  app-icon-180.png       iOS / Android home-screen icon (180x180)
  social-share-1200x630.png   Open Graph / link preview card
  wordmark-light-1040x300.png Full logo PNG for light backgrounds
  wordmark-dark-1040x300.png  Full logo PNG for dark backgrounds
  text-light-1040x300.png     Text-only logo PNG for light backgrounds
  text-dark-1040x300.png      Text-only logo PNG for dark backgrounds
social/              Ready-to-post assets sized per platform
  profile-avatar-1000x1000.png   Profile pic (IG/FB/X/LinkedIn/YT/TikTok)
  facebook-cover-1640x624.png    Facebook Page cover
  x-header-1500x500.png          X (Twitter) header
  linkedin-banner-1584x396.png   LinkedIn page / profile banner
  youtube-banner-2560x1440.png   YouTube channel art
  instagram-post-1080x1080.png   Square post (IG/FB/LinkedIn)
  story-1080x1920.png            Story / Reel (IG/FB/TikTok)
mascot/              Instaa mascot character art
  mascot.png / mascot-hero.png

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COLOR PALETTE
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Forest Green (primary)   #2e7d55
Terracotta (accent)      #cd6b41
Off-white (background)   #f4f6ef
Near-white (on-green)    #fbfdf6
Ink (text)               #243b30

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TYPOGRAPHY
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Headings / wordmark:  Poppins (bold, 700), tight letter-spacing.
Body / tagline:       system sans-serif, medium weight.
The wordmark sets "Inst" in ink and the trailing "aa" in terracotta.

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USAGE
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- Keep clear space around the logo equal to the height of the mark tile.
- Use the color mark on light or photographic backgrounds.
- Use the mono-light mark/wordmark on the green (dark) background.
- Do not recolor, stretch, rotate, or add effects to the logo.
- For social avatars use app-icon-180.png; for link previews use
  social-share-1200x630.png.
- Prefer SVG wherever the platform accepts it; fall back to PNG.

- SVG wordmarks reference a common web font. For a machine without it,
  open the SVG in a vector editor and "convert text to outlines".

(c) 2026 Instaa Pty Ltd. All rights reserved.
